Loki is our German Shepherd, and we needed a treat he couldn’t ignore during his training. So, we made our own. Wild-caught whole anchovies. No salt added, since anchovies have natural sodium. Sourced fresh from local markets in Kochi. Slow-dehydrated at 55-70°C to preserve nutrients. Packed and shipped to you.
"I ordered them for Loki's birthday today, and both Loki and Judo absolutely loved them. Judo was a huge fan of the anchovy crisps, while the lamb bites were definitely Loki's favorite. I'll be sure to recommend these to other dog parents"
★★★★★
"Kleos the biggest fan! The other cat (Benju) still getting used to the new smell but she's always been picky! Love the packaging and the idea of single ingredient treats!! Deffo gonna buy more"
★★★★★
"She loved the lamb bites and surprisingly the anchovies too while doesn't usually eat fish ❤️This was her before I could even open the package ❤️"
★★★★★
"Awwwwww!!! She LOVED the treats 😭❤️ I've honestly never seen her this disciplined for food before 😂She had never tried fish earlier, so this was her first time and she went crazy for it!"
★★★★★
"The moment I opened the pack, she became super curious. To my surprise, she took a bite without even sniffing it first, which is very unlike her! just had to break the sticks into tiny pieces because she couldn't quite chew the whole stick on her own. Seeing her enjoy it made me so happy. As a pet parent, it's such a wonderful feeling to give her something made with natural ingredients and watch her genuinely love it. ❤️"
★★★★★
"She ate the anchovies. Now she's eating it the moment I offer ❤️"
★★★★★
"Subbu loves them. Actually they've been helping us a lot. Since we had to give him medication and we gave it to him with miles chicken crunch. And he has no idea. So thank you"
100% whole ingredients
Hypoallergenic
Human-grade sourcing
High protein - Low calorie
INGREDIENTS: Whole Anchovies.
Brain Health Support ✓ DHA supports brain health and cognitive function ✓ Supports focus and cognitive function
Joint & Inflammation Support ✓ EPA supports joint health ✓ Helps reduce inflammation
Natural Mineral Support ✓ Natural source of calcium and phosphorus from whole fish ✓ Supports bone health
Light, Clean, Functional ✓ Light and clean with a natural omega boost ✓ Grain-free, gluten-free, with no added sugar or salt
Feed by weight: Your dog’s weight determines the recommended daily amount. ✓ Under 5 kg: 1 piece/day ✓ 5-15 kg: 2 pieces/day ✓ 15-30 kg: 3 pieces/day ✓ 30 kg+: 3-4 pieces/day
Please Note: ✓ Treats should be less than 10% of daily calories ✓ Always supervise first-time chewing ✓ Adjust based on activity level and weight goals ✓ Fresh water should always be available
Store correctly: ✓ Room Temperature: 3 weeks in airtight container ✓ Refrigerated: 6-8 weeks ✓ Frozen: Up to 3 months
Dehydrated in 55-70°C ㄨ Commercial treats are often heated at 125-150°C+ ✓ Our temperature of 55-70°C preserve delicate nutrients and natural food value
Better Than Extruded ㄨ We don't extrude, only dehydrate ✓ A 2025 study found dehydrated food supported better immune and antioxidant markers than kibble
Nutrients Stay Intact ㄨ High-heat processing can damage Vitamins A, E and B-group vitamins ✓ Our method of lower-temperature dehydration helps retain more of what matters
No Maillard Damage ㄨ Commercial treats heated above 140°C can trigger the Maillard reaction - a heat reaction that lowers nutrient value ✓ Ours stay below that, helping preserve nutrient bioavailability
WHY FRESH COSTS MORE
zoomys
others
What's Inside
1-3 Whole Ingredients
20+ Ingredients
Nutrient Quality
Preserved (55-70°C Gentle Heat)
Destroyed (140°C+ High Heat)
When It's Made
Kitchen-Made Daily
Factory-Made Months Ago
What's Added
Nothing
Preservatives, Fillers, Artificial Flavours
How Long It Lasts
3-4 Weeks (Because It's Real Food)
6-12 Months (Because It's Not)
What You Pay
₹18 / Treat
₹15 / Treat
FAQS
Commercial treats are made at 125-200°C. Research confirms this destroys essential vitamins (A, E, B-group), amino acids like lysine, and Omega-3/6 fatty acids - and triggers the Maillard reaction, forming compounds that reduce nutritional value.
Dehydration runs at 55-70°C. Gentle enough to remove moisture and eliminate bacteria - without the heat damage.
The science backs this up:
🔬 A 2025 study found dogs fed dehydrated food showed measurably better immune and antioxidant markers than kibble-fed dogs. [Souza et al. (2025), Comparative Clinical Pathology Journal]
🔬 Research from Wageningen University confirmed high-heat extrusion (125-150°C) destroys Vitamins A, E, and the entire B-group. [Tran et al. (2008), Journal of the Science of Food and Agriculture]
🔬 Above 140°C, the Maillard reaction reduces nutrient bioavailability. Dehydration below 70°C doesn't trigger it. [Geary et al. (2024), Translational Animal Science, Vol. 8]
Generally safe and beneficial for pups 4 months and above.
Not all fish. Anchovies are small fish low on the food chain, which means they accumulate far less mercury than larger fish like tuna. They’re considered one of the safer fish options for dogs.
For most dogs, treat-sized portions stay well within a healthy Omega-3 range. If your dog is already on a high-dose fish oil supplement, it’s always worth checking with your vet.
Yes
3 weeks at room temperature. Up to 6-8 weeks refrigerated. Preservative-free by design - shorter shelf life is the point.
WHY SHORTER SHELF LIFE?
Preservative-free by design. Real food doesn't last 6 months. That's the point.
Very. That’s what real fish smells like. Most commercial fish treats use flavouring or processed fish meal, which smells milder. Whole dehydrated anchovies smell exactly like they should - and dogs usually go feral for them.
Yes. Anchovies are extremely high-value treats, which makes them great for recall, rewards, and focused training sessions. Just break into smaller pieces if needed.